Last updated: August 2026

URMArespects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and otherwise process personal information when you visit our website, make a purchase, create or use an account, contact us, subscribe to marketing communications or otherwise interact with our online store.

Our online store is powered byShopify, which enables us to provide our ecommerce services.

WHO WE ARE

For the purposes of applicable UK data protection law,URMAis responsible for personal information where we determine how and why that information is processed.

For privacy enquiries:

Email:[hello@weareurma.com](mailto\:hello@weareurma.com)

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect or process:

·       Your name.

·       Email address.

·       Telephone number.

·       Billing and delivery addresses.

·       Order and transaction information.

·       Payment and payment-confirmation information.

·       Customer account information.

·       Products you view, purchase, return or add to your basket.

·       Returns and refund information.

·       Communications you send to us.

·       Marketing preferences.

·       IP address.

·       Browser and device information.

·       Website usage and interaction information.

·       Cookie and similar technology information.

Payment information is processed through payment services available through our store.URMA doesn't directly store your full debit or credit card details.

HOW WE COLLECT PERSONAL INFORMATION

We may collect information:

·       Directly from you.

·       Automatically when you use our website.

·       Through cookies and similar technologies.

·       From Shopify.

·       From payment, delivery, fulfilment and other service providers.

·       From business or marketing partners where permitted by law.

HOW WE USE YOUR INFORMATION

We may use personal information to:

·       Process and fulfil orders.

·       Process payments, returns and refunds.

·       Arrange shipping and delivery.

·       Create and manage customer accounts.

·       Communicate with you about purchases.

·       Provide customer support.

·       Respond to questions and enquiries.

·       Remember relevant preferences.

·       Maintain and improve our website and services.

·       Understand how customers interact with our store.

·       Detect and prevent fraud.

·       Protect our website, customers and business.

·       Comply with legal, regulatory, tax and accounting requirements.

·       Send marketing communications where permitted.

·       Support advertising and marketing activities where applicable and permitted.

OUR LAWFUL BASES

Under UK data protection law, we need an appropriate lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Performance of a contract— where processing is necessary to fulfil an order or provide a requested service.

Legal obligation— where processing is necessary to comply with legal, regulatory, accounting or tax obligations.

Legitimate interests— where processing is reasonably necessary for our legitimate business interests and those interests aren't overridden by your rights and interests. This can include fraud prevention, security, customer service and improving our operations.

Consent— where you've given permission for a particular use, such as certain marketing communications or non-essential cookies where consent is required.

Where we rely on consent, you may withdraw it at any time.

MARKETING COMMUNICATIONS

Where permitted, we may send information about:

·       New collections.

·       Product launches.

·       Restocks.

·       Offers and promotions.

·       Brand news.

·       Other URMA updates.

You can unsubscribe from promotional emails at any time using the unsubscribe option included in those emails.

Unsubscribing from marketing won't prevent us from sending necessary transactional communications relating to an order, account or customer service request.

SHOPIFY

Our online store is hosted and powered by Shopify.

Shopify may collect and process personal information relating to your access to and use of our store in order to provide and improve its services and our ecommerce functionality.

Information submitted through our store may be transmitted to Shopify and other providers involved in providing our services.

Shopify may also process certain information for its own purposes in accordance with its applicable privacy terms and notices.

HOW WE SHARE PERSONAL INFORMATION

We may share personal information where reasonably necessary with:

·       Shopify and ecommerce technology providers.

·       Payment processors.

·       Courier, fulfilment and delivery providers.

·       Website hosting, IT and security providers.

·       Customer-support providers.

·       Analytics providers.

·       Marketing and advertising providers where applicable and permitted.

·       Professional advisers.

·       Government authorities, regulators, courts or law-enforcement bodies where required or permitted by law.

·       Parties involved in a legitimate business transaction, such as a restructuring, acquisition or sale.

We don't sell personal information for monetary consideration.

COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

They may be used to:

·       Operate essential website functionality.

·       Maintain your basket and session.

·       Remember preferences.

·       Understand website usage.

·       Improve our website and shopping experience.

·       Measure performance.

·       Support advertising and marketing where applicable.

Where required by law, non-essential cookies will be used in accordance with your consent choices.

Please see ourCookie Policyand the cookie controls available through our website.

INTERNATIONAL TRANSFERS

Some providers may process or store information outside the United Kingdom.

Where applicable law requires safeguards for an international transfer, we'll use an appropriate lawful transfer mechanism, such as applicable adequacy regulations or approved contractual safeguards.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

·       Maintain order records.

·       Provide customer support.

·       Comply with legal, accounting and tax requirements.

·       Resolve disputes.

·       Prevent fraud.

·       Protect our legal rights.

When information is no longer required, we'll delete or anonymise it where appropriate.

DATA SECURITY

We take reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

No internet transmission or electronic storage system can, however, be guaranteed to be completely secure.

YOUR RIGHTS

Depending on the circumstances, UK data protection law may provide rights to:

·       Request access to your personal information.

·       Request correction of inaccurate information.

·       Request deletion in certain circumstances.

·       Request restriction of certain processing.

·       Object to certain processing.

·       Request certain information in a portable format.

·       Withdraw consent where processing relies on consent.

You also have the right toobject to direct marketing.

These rights aren't absolute and may depend on the circumstances.

To exercise a privacy right, contact:

[hello@weareurma.com](mailto\:hello@weareurma.com)

We may need to verify your identity before completing certain requests.

CHILDREN'S PRIVACY

Our website and products aren't specifically directed at children.

We don't knowingly seek to collect children's personal information where doing so would require parental or guardian consent under applicable law.

THIRD-PARTY WEBSITES

Our website may contain links to independent third-party websites or services.

We're not responsible for their privacy or security practices. We recommend reviewing their policies before providing them with personal information.

COMPLAINTS

If you're concerned about how we've handled your personal information, please contact us first.

You may also have the right to complain to theInformation Commissioner's Office (ICO), the UK's data protection regulator.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our business, website, services, technology or legal requirements.

The latest version will be published on this page with an updated revision date.

CONTACT US

URMA

Email:[hello@weareurma.com](mailto\:hello@weareurma.com)